Micro-demos: The frictionless way to show your product's value
Buyers today are overloaded with choices, flooded with content, and want answers fast. They don't want long demos, annoying sign-ups or endless sales pitches.
Yet, many companies are still stuck in the old ways: hiding their value behind walls of friction, non-helpful AI chat bots and vague websites. These methods only frustrate buyers, leading to slower sales cycles, lower-quality leads, and missed opportunities.
Put simply: buyers are going to evaluate your product whether you make it easy or not. Either you will do an effective job of giving them clarity or unfortunately they'll go elsewhere.
That's exactly why we're building Glimps.
Glimps helps product marketers create short, measurable and clickable product demos (we call them "micro-demos") that show buyers how your product solves their problem with minimal guesswork, in a format that's easy and delightful to consume. No design or editing skills required.
Every startup dreams of buyers immediately "getting it", the moment when they understand what your product does, how it benefits them and with a motivation to use it. Glimps allows you to deliver that aha moment for every website visitor.
What is a micro-demo?
A micro-demo is a short, focused product demonstration that quickly showcases your solution's key value propositions without requiring any commitment from the viewer. Unlike traditional demos, which can be lengthy and overwhelming, micro-demos are typically 30-90 seconds long and show an individual feature, capability or problem being solved.
Micro-demos serve as visual "proof points" that validate your marketing claims and show—rather than tell—how your product delivers value. They're designed to create those critical "aha moments" that drive buyer engagement during the early stages of the evaluation process.
The best micro-demos follow these principles:
- Brevity: They respect the viewer's time with concise, focused demonstrations
- Problem-centric: They start with the user's challenge and show how the product solves it
- Frictionless: No sign-ups, downloads, or commitments required to view
- Self-explanatory: Clear enough to understand without a salesperson's guidance
- Measurable: Provide insights into viewer engagement and interaction
Why traditional product demos fall short
The traditional B2B SaaS buyer's journey has significantly evolved, but many companies haven't adjusted their approach to match these new expectations:
- Extended evaluation cycles: Most of the B2B buyer's journey now happens digitally, before any sales conversation occurs.
- Buyer independence: Buyers spend only a small fraction of their time meeting with potential suppliers when considering a purchase.
- Content overwhelm: Buyers encounter numerous pieces of content during a typical purchase process.
- Decision by committee: Purchase decisions now involve multiple stakeholders, each needing to quickly understand your value proposition.
In this environment, traditional demo approaches create unnecessary friction:
- Sales demos require calendar coordination, are typically 30-60 minutes long, and come later in the buying process—after many prospects have already dropped off.
- Free trials demand significant time investment and technical setup from prospects who may not yet be convinced your solution is worth exploring.
- Interactive demos (product tours) can be comprehensive but often suffer from information overload and lack focus on specific use cases.
How micro-demos improve the buyer experience
Micro-demos address several critical buyer needs simultaneously:
- Respect for time: They deliver value in seconds rather than minutes or hours
- Immediate relevance: They directly address specific pain points with visual solutions
- Self-service exploration: Buyers can consume them on their own schedule
- Shareability: They're easily passed among decision-making teams
- Low commitment: They require no sign-up, installation, or calendar booking.
Comparison of Demo Types
| Feature | Sales Demo | Interactive Product Tours | Micro-Demos |
|---|---|---|---|
| Friction level | High (requires scheduling) | Medium (forced clicks) | None (instant view) |
| Journey stage | Mid to late funnel | Early to mid-funnel | Early to mid-funnel |
| Requires salesperson | Yes | No | No |
| Format | Live screen sharing | Static screens | Video-based walkthrough |
| Scope | Full product overview | General workflow | Individual feature, capability or problem |
| Shareability | Meeting recordings | Website, email (requires link) | Website, email, social media, Slack |
As the comparison shows, micro-demos fill a critical gap in the buyer education process. While each demo type serves a purpose, micro-demos uniquely address the early-stage need for frictionless value demonstration.
Where micro-demos fit in your marketing strategy
Micro-demos aren't meant to replace your existing demo strategy—they enhance it by addressing specific points in the buyer journey where traditional approaches create unnecessary friction:
Website enhancement: Embed micro-demos on key landing pages to transform vague value propositions into concrete visual proof.
Content enrichment: Include micro-demos in blog posts, case studies, and whitepapers to bring text-based concepts to life.
Social proof: Share micro-demos on social media to quickly demonstrate your product's capabilities in channels where attention spans are short.
Email campaigns: Boost click-through and engagement rates by including micro-demos that show—rather than tell—your solution's value.
Sales enablement: Equip sales teams with a library of micro-demos to address specific questions and objections without scheduling full demos.
How Glimps makes micro-demo creation simple
With easy automation features like auto-zoom, cursor tracking, one-click editing and embedding, you'll spend less time fighting software and more time enabling buyers. Plus, you'll know exactly what buyers are resonating with so you can constantly improve your messaging and story.
We simplify the process through:
Simplified capture: Record any part of your product in seconds without complex setup or technical knowledge.
Intelligent editing: Our smart editing tools automatically enhance your recordings with zooms, highlights, and transitions that focus attention on what matters.
Built-in measurements: Track exactly how viewers engage with your micro-demos to continuously refine your approach based on data.
Frictionless sharing: Embed micro-demos anywhere—websites, emails, social posts—with a single click and no technical hurdles.
The bottom line: Show, don't just tell
In a world where buyer attention is scarce and competition is fierce, showing your product's value clearly and quickly isn't just good practice—it's becoming essential for survival.
Micro-demos represent the evolution of product demonstration for the modern buyer's journey: respectful of time, focused on value, and designed for how people actually evaluate products today.
By implementing micro-demos across your marketing and sales efforts, you can:
- Accelerate your sales cycle by helping buyers "get it" faster
- Improve lead quality by qualifying prospects based on genuine interest
- Enhance buyer confidence by showing exactly how your product delivers value
- Reduce the burden on your sales team by answering common questions visually
- Gain competitive advantage by reducing friction in your buyer's journey
The SaaS companies winning today understand a fundamental truth: buyers are going to evaluate your product whether you make it easy or not. The question is whether you'll do an effective job of giving them clarity or watch them go elsewhere.
Glimps helps you ensure it's the former by putting the power of micro-demos in your hands.
